Work at Daisy & Hen


Who we are:

Daisy & Hen began in 2016, and today we are one of Australia's fastest growing and most loved baby & children's multi brand retailers. We have 4 stores here in Adelaide, as well as a busy Warehouse, which is home to our online store and HQ. We have lots of exciting growth on the horizon.

Our mission is to create joy and connection, through amazing customer experiences and our beautifully curated range of products.

We are proudly an independent female and SA owned company. We are kind, passionate and innovative *and* super proud of our FUN, supportive and rewarding workplace. 


About the role:

This is a new and exciting role in our biz, where you will work closely with the Managing Director, the Digital Team and all key business functions to create and deliver our social media strategy.

We are already well established on Instagram for authentic content that entertains, informs and converts. But we are ready to elevate this & our other social platforms *and* it's time for Tik Tok to enter the chat (only a minute late).

You will work within a dynamic, fast paced environment and we have a busy marketing calendar – things move quickly. This role will be responsible for end to end content strategy and creation for all social platforms. Our style is FUN, authentic, a bit chaotic, relatable and vibrant (just like the lives of our community) with an emphasis on video, story telling, informing, entertaining and converting.

Our super engaged community is waiting to see what you've got for them.


Key responsibilities:

  • End to end responsibility for social media content strategy ideation and creation.
  • Conceptualise, develop and create industry leading social media content that tells stories, informs, entertains and converts.
  • Creating content in alignment with our marketing calendar - considering our brand strategy, tone and style, for seasonal campaigns and promotions, Paid Ads and core / evergreen products and ranges.
  • Produce video, and static content for Instagram, Tik Tok, Facebook, Pinterest and LinkedIn. High end production skills are not required - we are looking for savvy, high quality iPhone content.
  • Integrate supplier provided content and UGC into the strategy.
  • Work closely with the broader Team to ensure a seamless customer experience and brand cohesion across all platforms and touch points (Socials, EDMs, Stores and Website)
  • Produce captivating short form copy, in our brand voice to compliment your video and static creative.
  • Giveaway, influencer and UGC strategy.
  • Community engagement on relevant channels, including Facebook groups as required.
  • Report on and use data and industry trends to make optimisations and recommendations for new social media strategy and campaigns.
  • Stay ahead of trends, best practice, emerging technologies, design tools, product knowledge and competitor landscape to ensure we are industry leading and constantly evolving to meet the expectations of our community.


About you…

  • You LOVE social media – especially Instagram and Tik Tok. You have a comprehensive understanding of all social channels (Instagram, Facebook, Tik Tok, Linked In, Pinterest) and a genuine passion and commitment for staying up to date with industry trends and best practice. You probably had to stop scrolling to read this, right?
  • You have photography and videography skills (i-phone is a-ok, but they need to be incredible), as well as editing skills. We want high quality, fun, engaging and informative videos and photos - high end production is not required.
  • You are a creative visual story teller, with a great eye for detail and the ability to identify high quality content. You must love colour and feel a connection and affinity to our brand style.
  • You are genuinely excited by our range of products, and sharing them with our community. You understand our predicts, and can relate to our audience and can enhance their lives / solve their problems by showing how our products will bring joy and ease to their lives.
  • You move fast and can be proactive and reactive as required. You can effectively manage multiple projects, stakeholders and competing priorities in a fast paced environment, while delivering great work. 
  • You are self motivated and love to learn. The industry moves quickly, so a desire to learn and stay ahead of trends as well as receive feedback and adapt is essential.


Experience we are looking for…

  • At least 1-2 years working in a similar role, creating social media content for a product or e-commerce business.
  • Proven success in creating video content for Reels and Tik Tok.
  • Photography and videography skills including editing (Iphone is a-ok, we are not looking for high end production)
  • A comprehensive knowledge of current best practice for Instagram, Tik Tok, Facebook, LinkedIn and Pinterest.
  • Canva and basic graphic design experience. 


What we have on offer…

  • A full time onsite role in a fast growing, FUN, supportive, flexible & rewarding work place. 
  • Work from a fabulous brand new light filled office in Mile End. Sometimes you will need to visit the stores to capture content.
  • Seriously good career opportunities, to learn, upskill and grow your career with us.
  • Employee discount, quarterly team events, a fantastic work culture and more.


Please email your application with a cover letter to and include links to your work.